Ukrainian hand-made block printing with oil paints has been poorly studied by art historians and ethnologists. This is testified in particular by the considerable amount of monuments in Western Ukrainian museums whose attribution is superficial. Another problem is the disappearance of ancient local artistic traditions in the context of globalization processes. The same situation is observed in block printing that exhibits original patterns of ornamentation, which can become an important source for modern prints in the textile industry. The aim of the article is to illustrate the specificity of the decoration of Ukrainian homemade fabrics on the basis of the known ornaments of handmade block printing. The study is based on historical-comparative, formal-analytical and hermeneutical methods. The study enables the following observations: hand-made block printing with oil paints in the ethnographic territory of Western Ukraine was indeed local. In the last quarter of the nineteenth to the mid-twentieth centuries, most specimens were popular with the local population. This is confirmed by the local ornament names. West Ukrainian block printing (specific ornamentation, names of motifs, area) is an important marker of the Ukrainian ethnic identity.